December News Bulletin

Brooklands is in constant search of added value to provide to its customers, interim managers and suppliers. To this end as a collective Christmas present, we have negotiated a free account for you with our communications partner 2sms. This will allow you to send SMS text messages from your computer to mobile phones. We have arranged for you to receive 100 free SMS messages.

Research proves that a text message is about 10 times more likely to be read than an email these days - which is why we used the same service to send you a text this morning alerting you to this inbound email you are receiving now.

Interim Managers will find this facility helpful when wishing to alert intermediary organisations and their personal clients about their availability, any PR coverage of their assignments, or a variety of other high-speed or high-impact requirements.

This offer is our gift to you, and comes at no cost and with no obligation. To take advantage of this offer, please visit www.2sms.com/Brooklands

Meanwhile tube strikes, snowfall and business drift continue although we have seen a slight improvement on the sales front lately. "It's the economy, stupid!" was the phrase which probably won Bill Clinton the Presidency in 1992. It is everyone's uncertainty about the economy now that keeps so many businesses and sectors in the doldrums. In the last few weeks assignments in Ireland and the Czech Republic have cheered us up and prove there is work to be had if we keep digging for it.

The current lack of significant advertising spend (in many cases none) by all the main Interim Management providers is testimony to the fact that everyone has battened down the hatches. When one asks the question 'What could we have as a marketing strategy if we had no budget?" most teams get very creative and not surprisingly networking remains a key component. We certainly believe in that at Brooklands and are leveraging anyone and everyone we know to fuel the recovery. Please remember the Brooklands Bounty incentive as you, our portfolio of Interim Managers, are a sizeable footprint right across the UK with your ears to the ground locally - if you spot an assignment opportunity that is not in your skill set or you are unavailable to fulfil it, let us know and if we win it there is a healthy reward in it for you. Details from Martin Borland.

We have also proved innovation is essential and we are starting to reap the rewards of our new divisions.

We wish you a very merry Christmas and Optimistic New Year

David Jensen
Chairman - Brooklands Executives Limited

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